5 Basic Design Principles Every Designer Should Follow

Affordable Logo Design

It’s fun, isn’t it? Entering a new field and learning new things about it? And a field like graphic design nonetheless. Do you know what makes designing different from so many other fields? Its demand in the marketplace. You get to see design everywhere. Literally, EVERYWHERE! From billboards to mobile apps, to websites, to diaries, and whatnot. It’s all about design, isn’t it? But there has to be something that makes a design stand out, right? That’s precisely what we are going to explore in this blog post!

The design industry is MASSIVE! And if you want your design to stand out, you need to make sure that it follows the basic design principles of design.

5 Designer Principles Every Designer Should Follow

There are 5 core principles of design. These principles either make or ruin your design, and you need to be very particular about utilizing them in your design projects. These principles will make you stand out from the competitors in such a highly competitive market space.

  • Alignment

Alignment is one of the most important principles of design. It is responsible for the arrangement of text and visuals present in your design. Amateurs’ graphic designers tend to overlook the importance of this principle. They further place their text and visuals on the mid-alignment, which can tell the audience about your experience. There are multiple ways in which you can align your visuals or text. It shows things in order which is highly pleasing from a third-person view.

Never overlook the weight that each thing you include on a page carries. The weight may be caused by the size, color, or texture. You shouldn’t cram all of your heavier components into one section of your composition, just like you wouldn’t place all of your furniture in one corner of a room.

By placing equally weighted components on each side of a central line, a symmetrical design achieves equilibrium. Asymmetrical design, on the other hand, employs opposing weights to produce an uneven composition that nonetheless maintains balance (for example, by contrasting one huge piece with multiple smaller parts).

  • Repetition

You’ll soon see that you have to repeat certain elements if you stick to using only two powerful fonts or three powerful colors. We understand. It’s commonly believed that repetition strengthens and unifies a design.

Your band’s poster may seem incorrect if only one element is in blue italic sans-serif type. You have established a theme and are once again in charge of your design if three elements are in blue italic sans-serif.

By connecting seemingly unrelated elements, repetition improves a design and fosters relationships. Think of consistency as repetition. You may quickly establish familiarity or identification by repeating a design’s component parts.

Repetition has a significant role in the coherence of multi-page publications. For instance, it should be instantly clear when looking at a magazine that pages 5 and 10 are from the same publication due to the grid, type style, font size, color, spatial connections, etc.

Repetition is useful for more than just one printed item. Beautiful graphic patterns are strongly embraced in modern package design. Anyone considering starting a business is aware that one of the first requirements is a powerful logo that can be used on your website, business cards, social media accounts, and more. Another phrase for recurrence is brand identity.

As long as it doesn’t become overbearing, repetition may be employed to create visual components like patterns. Pay attention to contrast.

  • Contrast

People refer to contrast when they claim that a design “pops.” It lifts off the page and ingrains itself in your mind. The contrast gives your design depth and distinction between its pieces. For your backdrop and elements to complement one another and be readable, they must have colors that are noticeably distinct from one another.

Two things that are completely at odds with one another produce contrast. As an illustration, consider the following contrasts: large/small size, traditional/modern typefaces, thin/thick lines, cool/warm colors, dark/light, smooth/rough textures, horizontal/vertical, etc.

The way that information is organized on a page is greatly influenced by contrast. What is the most crucial point? It is provided as a recommendation for the reader to look at first. What is the most notable?

The contrast needs to be strong and clear in order to be effective. Make sure discrepancies don’t appear to be an error because our eyes like the contrast. The differences must be stark and evident for them to make an impact.

  • Proportion

The visual weight and size of elements in a composition, as well as their relationship to one another, is known as proportion. Instead of approaching your design as a complete, do so in pieces.

Consider a box at the bottom of your poster for ticket information or a sidebar on a website for a search bar as examples of how grouping similar elements may give them prominence at a lower scale. When all of your design’s components are accurately scaled and properly positioned, the proportion can be attained. When alignment, balance, and contrast are mastered, proportion should naturally follow.

  • White Space

The remaining design rules all relate to the elements you include in your work. The only one that expressly addresses what you don’t contribute is white space (or negative space). The vacant area on the page around the components of your composition is known as white space. It may be a dangerous area for aspiring designers. Giving a piece additional breathing room may frequently transform it from passable to successful.

White space doesn’t just sit there doing nothing; it organizes and creates structure. Our minds automatically link importance and luxury with an element that has a lot of white space surrounding it. It is communicating to our eyes that items are classified differently depending on their location.

Final Word

These guidelines are not necessarily necessary for a design to be considered “excellent.” Some really fantastic designs choose to ignore one or more design rules in order to produce a captivating and useful piece of art. But, you can surely use these principles in your design. Or you can hire an affordable logo design service to assist you with it.

So, there you go. These are five graphic design principles. We hope you understand the fundamentals of graphic design more clearly now. Furthermore, keep an eye out the next time you browse design ideas. Look for areas where the principles of graphic design are effective or ineffective.



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