5 Steps to Creating Successful Demand Generation Campaigns in Malaysia
An advanced nation undergoing phenomenal economic growth over the last decade, Malaysia is a lucrative market for B2B businesses. However, heightened competition and market saturation are significant challenges for B2B businesses in Malaysia. If you are selling products or services in Malaysia already in demand, you need robust demand generation strategies. As a B2B business, disrupting existing marketplaces requires a highly intuitive and unconventional marketing approach. But what if your offerings have no demand in the market? Instead of enticing prospects towards your offerings, you first need to raise awareness and generate demand.
Why is Demand Generation Important?
If you are keen on setting up your B2B business in Malaysia, you need to know everything about demand generation. Especially if your products or services are novel or one of a kind, invoking demand from your target audience is essential.
If you do basic marketing and make direct sales pitches, prospects will not be interested in the first place. As part of your demand generation campaign, you first need to highlight and raise awareness about the specific problem points.
Once your target audience is aware of the underlying problems, you can proceed to engage, entice, and sell. The campaign should convince prospects to recognize the problem and invest in the right solutions. Hence, this is one of the steps that B2B digital marketing agencies in Malaysia tackle. With their expertise, these professionals can create viable campaigns aiding in creating demand among target prospects.
Outlining a Robust Demand Generation Campaign in 5 Steps:
Start with Highly Informative and Engaging Content Marketing:
Your content should be top-notch to draw the attention of your target audience towards a problem that they haven’t noticed. Furthermore, it should highlight the challenges to persuade them to look for the right solutions. To ensure a successful demand generation campaign, the content you create and distribute in the initial phases should never be promotional. The only aim should be to educate the audience whilst grabbing their attention.
Work on the Right Product-Market Fit:
During the course of demand generation and educating your target audience, you also need to streamline your ICP parameters. The more precisely and aptly defined your ideal client profile is, the higher will be your marketing ROI. The reason is simple. You will be allocating your marketing resources only towards potential clients that have the highest probability of conversion. Moreover, to define your ICP well, you need a data-driven approach.
Create Brand Awareness on Social Media:
If you haven’t been able to grab eyeballs on social media despite multiple efforts, outsourcing is a good idea. Opting for the services of a B2B digital marketing agency in Malaysia will give you an edge over your competitors. When your target audience becomes well-aware of the problem points, they will be interested to know more about you. This is where you need to harness the power of social media. Identify at least two to three social media platforms where your ICP has the maximum presence. Use both organic content and paid ads to reach out to them. No other digital platform is as powerful for brand storytelling as is social media.
Opt for Partner/Influencer Marketing for Maximum Outreach:
Demand generation has conventionally been a gradual process, especially in the context of traditional B2B marketing techniques like trade fairs, conventions, and in-person meetings. With the popularization of digital marketing, several platforms enable quicker and wider access to your target audience. One of these modes to maximize your reach as a start-up is partner/influencer marketing. Tie up with a business, individual, or corporate entity with a sizeable number of followers that match your ICP.
Focus on Account-based Marketing:
Yet another way to fast-track your progress is account-based marketing. When you target a selected group of high-potential prospects, your sales will be much higher. This precision-based approach requires highly personalized marketing messages, sales pitches, and after-sales services. Instead of divesting your marketing resources across multiple segments, focus on one or two select segments with top-notch customization.
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In addition to the above 5-fold strategy, measuring the effectiveness of your digital marketing campaign is equally important. You need to keep track of the key metrics that gauge how well you have generated demand. These include organic web traffic, the number of gated content downloads, free trial/subscription sign-ups, the average cost per lead, and so on. Ultimately, generating demand is all about innovative content, precision-based targeting, and multi-channel engagement for eventual lead generation. Connect with a reputed digital marketing agency in Malaysia and steer demand generation for your B2B business.