A lipstick packaging is simultaneously a way to attract customers and protect the fragile lipsticks. Thick cardboard sheets adhere to all safety issues and make shipping secure. A cosmetic brand can also avail of the eco-friendly bux board and kraft paper materials for the production of this packaging. The aesthetics of this packaging mesmerize customers when fitted with the die, cut windows, embossing, foiling, and scoring options. The use of inserts and dividers also makes the unboxing special and adds premium value to lipsticks. A brand never faces issues in printing to display product and brand information as these boxes are printed using digital printers.
Lipsticks are a common choice of all cosmetic lovers to add a charm to their personalities. The use of professional lipstick packaging is also vital to inspire such personality-conscious people for purchases. An ordinary box could never satisfy them to spend their money. There are several methods to design professional packaging tailored according to the market standards and moods of customers. Learn the 8 quick and easy tips for designing professional packaging for your lipstick brand.
Avoid overprinting lipstick packaging
While you are adding multiple features to the lipstick boxes to give them a professional look, there are some things to avoid as well. Maintaining the design simplicity is a factor that must consider in this regard. A packaging with a lot of information printed over it does not create a positive impact on cosmetic lovers. People will consider it a nonprofessional approach and criticize a lipstick brand over it. Prioritize the importance of information you need to provide and leave ample space between the positioning of different design elements. It will help buyers find the lipstick of desired shade and type more easily.
Let the buyers interact with products
Considering the shelf impact is highly necessary while designing professional-looking custom lipstick boxes. It decides the impact customer have and whether they are going to purchase or not. Let the buyers interact with the inside lipsticks, and the best way to do this is the use of a die-cut window. You can install this window in the shape of lipstick or any other attractive pattern. Consumers seeing lipsticks through this window will have a deep impact by getting impressed with its aesthetics. This quick interaction with the lipsticks through the window took the success chances to the highest level of triggering a purchase.
Use minimalist imagery indicating shades
Lipsticks come in a number of shades, as everyone has a different choice. Moreover, factors like skin tone and dressing also play a role in this regard. Thus, you need to inform clients about the shade of lipsticks through custom makeup boxes to minimize buying time. The use of imagery is a more professional approach to meet this need rather than opting for typography. You can indicate the alluring pictures of lips with the relevant shade over them. Such minimalist and focusing pictures are better than lengthy descriptions that even do not convey such a message clearly. You can display an arranged pattern of colors if a box has multiple units of lipsticks inside it.
Make lipstick packaging a marketing piece
What about gaining some promotional advantages by showing your market presence with the help of cardboard boxes? You can gain this advantage and show your professionalism by offering buyers discounts. Include such information in the visual design layout over the arrival of events like Halloween, Christmas, New Year, and Valentine’s Day. Moreover, black Friday and other such sales are also a lucrative opportunity to boost sales with such marketing. Meanwhile, people will consider it a serious attitude of your brand to win customers by fulfilling their wishes and needs. Turning these boxes into a marketing piece will also give you more loyal customers that will further spread word of mouth about your brand.
Design according to targeted customers
Even the custom boxes become noneffective if not designed while keeping the targeted customers in mind. It could go wholly against their choices, and they would skip purchasing from your brand. Therefore, understand the behaviors of targeted customers and design the packaging accordingly. For example, choose the images of persons having a skin tone according to the natives of targeted customers. This aspect is more critical when you are targeting a region like the UK that has a huge cultural diversity. It is better to seek the help of some other ways in such a situation. Similarly, choose the colors, fonts, and other elements with the same care.
Create a mood board with smart unboxing
You need to give buyers some kind of reason to spend their money. People consider such products for purchases that have some kind of modern values associated with them. Unboxing this custom packaging is a vital and crazy thing that could attract customers and bring joy to sad faces. Adopt a sleeve style, front tuck end, or hinged lid boxes for bulk shipping. All these creative methods increase the curiosity of buyers looking for such products to unbox them quickly. Such little acts create a mood board for customers to make a purchase.
Use customization to define brand personality
Brand personality is the base to attract a huge number of customers and get more sales. You need to design these cardboard boxes wisely to facilitate this aspect. Display all basic data about the brand, including the brand name, slogans, product name, and official contact details of your business. Go for the use of customization techniques to make these elements highly visible rather than simply printing. For example, using an embossing technique is much more effective in highlighting the brand, name, and logo. Similarly, choose the custom brand theme colors in the design to create a bond between these two.
Consider the product safety needs
A makeup brand is considered nonprofessional if have not taken measures against the damaging factors. People quit making purchases from a brand if they find items broken inside as it shows a nonprofessional attitude. Hence, design the lipstick boxes in a way that there would be no empty spaces in the box. Moreover, choose a design for a box that has no joins that could weaken it. Use the thick sheets of E-flute cardboard to protect fragile lipsticks from compression during staking and shipping.
Still, the list of ways to design a professional lipstick packaging is much longer. Yet, these were the easiest of them and did not require any additional money to invest in these boxes. It is vital that every aspect connected to your brand should depict professionalism. All such factors collectively will create an environment that will provide a chance for businesses to thrive rapidly.
