8 Things You Must Know Before Developing Your Mobile App

Every passing day increases the number of smartphone users globally. According to Statista, the current number of smartphone users in the world is more than 6 billion that is approximately 83% of the world’s population owns a smartphone. It is predicted to grow by more than 7 billion in upcoming years. China, India, and the United States are countries with the highest number of smartphone users. Mobile application are increasing in both Google Play Store and Apple App Store every day.

Statista data shows over 4.41 million applications available in both stores for downloads. Every day mobile applications are increasing in both Google Play Store and Apple App Store; this increases the demand of mobile app development companies.

Cut-throat competition is seen in the mobile app market. Coming up with a great idea to build a mobile application is not enough to stand out in this competition but it is also necessary to have a faultless-performing app that can take your business to a next level and also helps in brand building to stand out in this crowded mobile app market.

Allied Market Research statistics says the global mobile application market size in 2018 was value at $106.27 billion and is predict to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2018 to 2026. It is becoming hard for new apps to get through this competitive market and you require a significant investment of time and money for building an app for your business.

The process of mobile app development can be easy if you have done proper preparations and reduce the last-minute goof-ups. Are you willing to develop a mobile app to enhance your business but have no idea where to start? Don’t worry, in this article, we will discuss the things to consider when building an app.

Do you really need to build a mobile application for your business?

Many people might advise you for a mobile application, but is it actually relevant to enhance your business right now? Will this application help you to generate more revenue for your business? How will it help to serve the goals of your business? Make sure you talk to professionals and get answers to these questions before spending your valuable time and money on developing the application.

Uniqueness of your application

Before you approach the mobile app development company, you should have a clear idea of what your app does and why you want people to download and use your mobile application. In this competitive market, whenever a new app is launch in the store, thousands of businesses compete to retain and get attention from their customers.

It is necessary to have a unique mobile application that grabs customers’ attention. You can stand out in this competitive market with flying colours and get the utmost benefits to enhance your business.

Market Research

Nothing can beat good research as it enables you to detect the faults and flaws of your competitor’s application so extensive market research is vital. Thorough research will help you to identify the following things about your competitors and you can come up with a better app solution to make your mobile application stand out in the competition in terms of the number of downloads and time spent by customers:

  • What strategy is use by your competitors?
  • What are the strengths and weaknesses of their mobile application?
  • Customers who are using their app what are their reviews and expectations?
  • What is the unique selling point (USP) of their app which attracts the utmost customers to download and use their app?

The research will give you the answers to these questions and it will be helpful to you evade your competitor’s mistakes, plan a strategy and define out-of-the-box unique selling point to ensure your application stands out in this competitive market.

Many businesses build mobile applications to enhance their business revenue. In reality, daily new apps are launch. In 2019, users download 204 billion apps to their devices which got increase to 218 billion apps download in 2020 as per Statista. Sorry to burst your bubble but all the mobile applications which are launch does not make it to the feature list in the app store. Some new applications do fail after their launch. Building an app for your business without proper research might lead to losing both invest time and money.

Identify your Target Audience

Identification of the target audience is probably a tricky step for business owners as well as marketers. The target audience is the absolute key for developing a strong and successful mobile application. The main objective for the process of mobile app development is to differentiate your application from existing apps available and launch in the market.

Boiling all your ideas down to a few sentences is the core as well as challenging stage to ensure the success of your application. The following will help you to define and identify your objectives and target audience:

  • What will be the core functionality of the app?
  • Can you define what problems can be solve by your app?
  • Identifying the potential users who will be interested to download and use the app
  • What is the value-added to your application in comparison to a mobile website?
  • Which business goals will you achieve with the application?
  • Will your application be beneficial to your customers?
  • Identifying the need of your target audience which is not fulfilled by your competitor’s application.

However, the accomplishment of your application depends on defining your objectives and identifying the target audience. App ideas are of no use if they don’t solve the needs and problems faced by the users.

Selection of Right Platform

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If your application is having heavy graphical functionality then native apps i.e., developing an application in Android or iOS is best. Web apps are the best solution when your app doesn’t require phone capabilities but needs regular updates. In comparison with web apps, native apps are quite expensive. Hybrid apps are developed using a single code and give multi-platform support to your app. Hybrid apps can be launched on both Apple and Android phones.

User-Friendly Interface

The easy-to-use design of your application equally plays an important role in the success of your application. People are more incline towards downloading and using applications that are designed user-friendly. If your application takes too long to load or have a complicated design, this may lead to the failure of your application.

Development Cost of your application

The last stage is to finalize the cost of developing a mobile app. The following factors influence the cost of the mobile application:

  • Functionality and features of your application
  • Selection of the platform
  • Complexity
  • Hourly rates of hired technical team – developers, designers and testers
  • App development duration

These factors are interrelate which impacts the development cost of your mobile application.

Marketing of your application

Finally, your application is ready to launch but just launching your application doesn’t bring business revenue. You must promote your application, provide the best customer assistance and reply to the valuable feedback given by your customers. Promoting your application amongst the target audience using various marketing methods and strategies will help your business to get more users and a high number of downloads.

It is advisable to keep a specific budget for developing and marketing your application. Branding and promoting your mobile application will increase the revenue of your business.

Here we have covered the necessary things to consider when building an app and opting for the mobile application development company. These factors will help you get a seamless performing application.

Nasrullah Patel

Patel Nasrullah Co-founder Peerbits, one of the leading Top mobile application development company USA, in 2011. He devotes his time in inspiring young leaders to take the leap of faith. With the experience of 10 years in Web and App development, he now gives full attention to the enterprise by offering mobility solutions about the strategic planning and execution.

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