It doesn’t matter how unique or how incredible your content if you fail to promote it won’t do you any good. Many bloggers and content marketers believe that the best way to promote their content is to find a way to attract more and more audiences to the content. And there is no better way to attract an audience than to build enough links.
The sad reality about link building is that it is a time-consuming process and when you are thinking about creating quality links from some of the reputable sites, the entire process becomes even more frustrating. It is this reason why the experts in the industry including the marketing and SEO people have always tried to come up with something that would solve their issues related to link building. One such way is the Skyscraper Technique which we will be discussing in this article. So, let’s get on with it.
What is the Skyscraper Technique?
The Skyscraper Technique can be defined as a strategy that includes building links and centers around improving the content that is already popular enough and replicating the backlinks to increase the traffic.
The technique was developed by Brian Dean in the year 2015, who is an expert from Backlinko. He was extremely excited to share with the world how this technique helped him in increasing the traffic by around 110% in just a couple of weeks.
What is the Reverse Skyscraper Technique?
The skyscraper technique can work in reverse too. You might want to start looking for content from a source that is reputable but didn’t get a good enough rank on Google.
This is the reverse functioning of the typical Skyscraper Technique; hence it is known as the Reverse Skyscraper Technique. This can be used to meet your goals with regards to building links too.
Why is the Skyscraper Technique so famous?
- The technique helps you drive more traffic
This is the main reason why the technique works so well. It is quite possible the existing content has many backlinks and ranks pretty high. But if you create something better than the best in a unique sort of way, you have a chance to perform better than it and drive even more traffic.
This technique can also help you find new prospects, which is a great chance of attracting more and more people to your website.
- The technique helps you create the perfect content
By studying the topic and analyzing how well it is presented in the original content, you will be able to understand what are the elements that made it such a big success. This will help you improve the quality of your content and you will be able to make your posts more engaging.
- You get to deal with an audience that is already aware of the topic
You will be dealing with an audience that has already come across a similar piece of content. So, on the subconscious level, they will be waiting for something that makes your content better than what they have already come across. So, you will have to find a way to grab their attention towards the way YOU make the same thing interesting for them and why and how your version of the content beats the original version.
How to use the Skyscraper Technique?
There are a lot of industry experts that have been using the Skyscraper Technique for a very long time to promote content and increase their traffic. Now, it is your turn to try it out. Here is a guide that will help you practice this technique easily.
- Find a relevant content
In the first step, you start searching for relevant content that is related to your topic and has a large number of backlinks. Several tools can help you in this matter. Some of them are Ahrefs, Majestic, and SEMrush, and more.
There are various ways in which you can search for relevant content: based on topic, based on keywords, and the basis of an authoritative source.
- In the next step, you have to make efforts to make the original content even better
Once you have done finding the top content, now it is time for you to make it better than the original version. There are several ways you can do it.
- Try to make the content longer
The first thing you can do to make the content better is to try to make it a bit longer. If you feel there are some points that you can add to the content, feel free to do it. If you wish to elaborate on certain points go ahead and do it. It will add to the value the content provides.
- Try to add more details to the content
Another way to make the content better is to make it more detailed. To do that you will have to conduct deep research. You can add stats, examples, and case studies to add more details to it.
- Update the content
No matter which industry you belong to, there are changes taking place regularly. You can update the content based on the changes taking place in the industry.
- Make the content appealing
Yet another way of making the content better is by making it more appealing. To make it more appealing you can add images and infographics. In this way, you can attract more audience and generate more links as compared to the content without any visuals in it.
- Make efforts to get quality prospects
The basic idea behind this incredible technique is to find people who have already come across similar content. It means that the qualified prospects are going to be those people who:
- Belong to the same industry
- Have an interest in the topic
- Have already come across a similar post
The process of finding prospects is quite simple. Just follow these steps:
- Find the backlinks to the original content using the tools mentioned above.
- Next, you export the list as a CSV file
- Analyze the list carefully and remove the links that belong to forums or directories
- Use the email lookup tool to find the mail addresses of your prospects
- Put your email campaign in motion
Once you have your list of prospects with you, it is time you set your email campaign in motion. Here is the algorithm you can follow:
- Segment the list of your prospects
- Next, choose an email outreach tool
- Create and send personalized mail to your prospects
Hope this post from Nico Digital has been successful in unveiling the technique of Skyscraping. With a history of almost six years, this technique hasn’t become old and is becoming popular day by day. It’s time you start using this technique too. Just make sure you follow it step by step to be consistent and achieve your goals.