Believing These 7 Myths about Paid Advertising Services Keeps You From Growing
It’s easy to buy into the self-imposed limitations that keep you from growing your business. You might know all of the excuses, but it can be tough to shake them off, especially when you’re in a rut. So we’re here to help with eight myths about paid advertising services that should be left in the past where they belong!
1. My business is too small or obscure for paid marketing services.
If you’re still growing your business, paid marketing is a great way to turbocharge your growth. Even if your company is small or new, you can participate in most paid marketing opportunities.
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When it comes to online advertising, you can test the waters with a Google Adwords campaign, or run display ads on Facebook targeting specific demographics. For radio and television, mid-sized businesses often qualify for local spots targeting their city’s residents. You may not be able to afford nationwide satellite or cable television ads just yet, but many local businesses are participating in those kinds of ads for the first time.
Local print ads are often highly competitive, but if you’re willing to take a risk, there’s a good chance you could run them for a fraction of the price online or on television. Running print advertisements is also an easy way to get new customers as well as promote your products and services without leaving your office.\
2 . I don’t have enough time to manage paid marketing campaigns
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You certainly don’t need hours and hours of free time to track the success of your marketing campaign. In fact, most online advertising platforms offer automated reporting that gives you the information you need to assess performance in as close to real-time as possible.
Some paid marketing programs automatically create reports that show the number of impressions and clicks your ads have received, which can give you an idea of how many people are exposed to your ads and their general effectiveness.
If your marketing campaign needs more than that, you can usually create customized reports to find out more.
3. Paid advertising services are just a strategy to get rich quick.”
Online advertising may help you grow your business and it could allow you to make some money, but it’s not a get-rich-quick scheme. Any extra money generated by paid marketing is just that–extra. You’re not going to become a millionaire overnight by paying for cable television ads for your company, but every extra dollar is helpful in helping your business grow.
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4. I’d rather invest in my business than buy paid advertising services.
Buying paid advertising services is one of the best investments you can make in your business. These services are relatively inexpensive, but they have a high return on investment because they help you expand your reach and bring qualified prospects to your doorstep.
Not only do paid marketing services help get new customers interested in your products and services, but they also give them an avenue for purchasing them. If you advertise through the right platforms, you’ll be able to reach more people than ever before by attracting new prospects with targeted ads that show up when people are searching for what you offer. Subsequently, these ads can even convert more of those prospects into customers.
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5 . Paid advertising services don’t work.
Again, we can’t stress enough how important it is to conduct detailed research before you buy paid marketing services. If you don’t understand the distinctions between various platforms, your first campaign may end up a complete failure. For example, some online advertising services give you free advertising on Google and Bing, but at the same time they restrict your access to other paid search platforms such as Yahoo! or Microsoft’s Bing. Remember that research–even if it’s done with Google or Bing-based results–is still research.
6 . It’s better for me to use a spreadsheet or a database to manage my marketing campaign.
Many people create a system of spreadsheets or databases to track the success of their marketing campaign. While that’s a great way to keep tabs on your numbers, it takes time for you to input the data and this can be especially time-consuming if you’re doing it at the end of the day. When you buy an advertising service, many platforms already have integrated systems that automatically keep data about your campaign in one location for easy reference.
7. I have to choose between local or national paid marketing services.”
A lot of people tend to stay local when it comes to media like radio and television, but local is not necessarily synonymous with small.
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