Although we don’t want to terrify you, the holidays have arrived. They snuck up on us too, so we know!
We still have some time to decorate the house and make the holidays beautiful, but the Christmas season is quickly approaching, and both business owners and marketers must be ready.
According to studies, up to 40% of individuals now start their holiday shopping before Halloween. That implies that you might be a little behind and that you should begin organising your Christmas marketing.
Take advantage of these holiday promos and marketing campaign ideas to make your seasonal sales sparkle. These Christmas promotion ideas will boost internet activity, attract new clients, and get your business ready for the season.
rouse customer interest.
Remember the good old days of the holidays, when making shopping lists relied heavily on the Sears Christmas Wish Book? Before there was Pinterest, Facebook Marketplace, Instagram, Google, and Amazon, everyone wanted a copy of the Sears catalogue.
Although these enormous catalogues are long gone, there is still a chance to generate the same kind of excitement for your business this holiday season. To get your company in the holiday spirit and showcase the things your consumers appreciate, use your social media platforms, email lists, and website. Having a Christmas countdown to reveal exciting offers and discounts is one method to achieve this.
Set up a holiday referral competition.
A referral contest is yet another fantastic holiday marketing concept. A referral contest with a seasonal theme might boost your brand’s holiday buzz. Give the consumer who recommends your company the most a tempting prize, and provide some lesser prizes to the runner-ups.
During the holidays, individuals share insider knowledge on the finest places to find the most amazing prices and gifts. Take advantage of this by providing your customers with a further reason to promote your business.
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Grant discounts for gifts.
The majority of Christmas expenditures is centred around giving gifts. Consider ways to offer gift buyers discounts, especially to individuals who may be interested in purchasing several items.
According to research, 22% of buyers also buy things for themselves when making gift purchases. Profit on this fact by promoting a buy-one-get-one-half-off deal so that customers may purchase both a gift for their loved ones or friends and one for themselves! By providing bundle pricing, service-based companies like dancing studios and fitness facilities can also profit.
Host lectures or workshops.
Your company would do well to provide classes or tutorials as a holiday promotion right now. It will be fun for your customers and a terrific method to engage them in conversation and grow your brand.
While you can provide free classes, keep in mind that they can also be a reliable source of income. Offer a free class at non-holiday times and run frequent offers to entice people to join up.
Give yourself the gift of marketing efforts.
The time has come to invest in a Google shopping campaign if you sell physical goods and do not currently use it. Because they are practical and can result in purchases, these are the ideal reward for your busy online holiday shoppers.
The difficulty in this situation will be standing out from the crowd. Use alluring imagery and compelling copy to convert customers over the Christmas season.
Make a video marketing innovative.
There is no better method to convey a festive message this year than using video, which is swiftly taking over the marketing world.
Get inventive to spread some cheer by creating a holiday webinar or instructional, adding a holiday video to your customer page, or sharing a funny video on social media.
Of all, the holiday season is largely centred around giving. So why not reward your clients this year with a present, a deal, or a fun activity?
You can thank your customer base with the following additional promotions over the holiday season:
Thank you. You can always say “thank you” even if you don’t have much to offer. Send a thank-you email to current clients together with information about your special offers, seasonal activities, and loyalty programmes.
Encourage them – The holiday season may be a lot of stress for folks, even though it is a pleasant time of year. Customers adore it when a company goes above and beyond to express a little gratitude to the individuals who keep it functioning.
Pay them back – You can design loyalty programmes or awards that are timed to coincide with particular holidays.
It’s fun to create anticipation and mystery around a prize. Just be careful not to lose yourself in spending more money on a prize that has nothing to do with you. If your consumer, your business, and the holiday season all benefit from it, holiday specials are fantastic.
The key is to stand out without making things difficult for you or your clients. Everyone will find it easier and more fun if your marketing and sales pitches are more straightforward.
It all begins with a strong marketing plan if you want to adopt some innovative new holiday promotion ideas and produce some record-breaking holiday sales for your company this season. Sage Island can provide you with expert advice and a new perspective, and together we can design a successful Christmas season for your company.