How to Create a Profitable eCommerce Website?
There is a great deal of competition in the eCommerce world. Setting up your website and catering to your customers’ needs are critical components of controlling your e-business. Each and every detail is critical. So, If you are in the place of building an eCommerce business, then go with Shopify Plus Development Company having the right blend of expertise, skills, and knowledge.
The following tips can help you successfully develop and redesign your website.
1. Maintain simplicity
Consider your website from the perspective of a customer. Avoid making the website too disorganized and heavy. Maintain simplicity. Avoid a cluttered environment because it can be a source of distraction. Create the home page in such a way that the customer’s eyes remain fixed on the primary message and the page can take them to the purchase.
Ensure that your visitors can see the products you’re selling on your site. To do so, you can hire a Shopify web development company to assist you in developing a website that meets your specifications.
Numerous websites lack a call to action button on their site. So, If you incorporate one into your website, it can give you a competitive edge. The CTA should be obvious, ideally within the first few seconds of a visitor’s visit. It aids in capturing the customer’s attention and encouraging them to make a purchase.
When you sell thousands of products, your customers may become confused. The filters assist them in narrowing the range of available options. Correctly tag your products to ensure that accurate results are displayed for the buyer’s parameters.
Categorizing your products organises them and makes it easy for customers to find what they’re looking for. Maintaining an excessive number of menus can complicate matters. Arrange your products according to broad categories. You can create sub-categories for certain items. For instance, if you sell Kurtis, sarees, lehengas, jeans, dresses, and tops, you can categorize them as follows:
1. Ethnic Indian
- Suits with Kurtis and salwar suits
- Blouses & sarees
- cholis lehenga
2. Western clothing
- Capris and jeans (types of pants)
- Jumpsuits and dresses
- Tops, shirts, and tees
There are numerous eCommerce website design services that can assist you in creating an eCommerce site that is appealing to customers.
3. Make a significant investment in a premium web hosting plan.
In the case of an e-commerce website, speed is critical. If your page does not load quickly enough, you risk losing customers. The average person does not have much patience for slow speed, which can be extremely frustrating. You only have one opportunity to make a good first impression. Each page that loads after a customer clicks on something must be instantaneous.
Consider a reputable web hosting service. This is a wise investment that will benefit you in the long run. Even a one-second delay in loading results in a 16 percent decrease in customer satisfaction and a 7% decrease in conversions, according to research. Website crashes, error reports, and glitches can be fatal to your business.
4. Streamlined Checkout
Reduce the number of steps in the checkout process. After the customer has made a selection, the checkout process should be extremely efficient and quick. Around 28% of customers have stated that they abandoned a transaction due to the lengthy checkout process, according to surveys. Take only the information necessary from the customer.
Avoid making things unnecessarily complicated or tedious. Bear in mind that fewer clicks, taps, and swipes equals higher customer satisfaction. Additionally, you can include a ‘buy now’ button on the product page, which will take the customer directly to the checkout without requiring them to add the item to their cart.
This is advantageous in instances where a customer wishes to purchase a single item. Accept all forms of payment. You can provide a more personalised experience by defaulting to your customer’s most frequently used payment method.
5. Identifying and Recruiting Potentially Loyal Customers
Certain websites prohibit customers from purchasing an item unless they register. Avoid doing so. Forcing your customers to create a profile in order to purchase an item may not always work in your favour. Rather than that, keep a variety of options open. This way, new customers can purchase anything via a guest checkout option, while existing customers can take advantage of member benefits.
The key to acquiring loyal customers is to offer them certain incentives. Maintain visibility of these options for all customers but restrict access to them to members. This way, you’ll be gently encouraging your customers to create profiles in order to take advantage of the benefits, without pressuring them.
6. Subscriber List for Email
Customers enter their email address during the checkout process, primarily to receive constant updates regarding their product shipment. Utilize these email addresses to create a subscriber list. Send promotional emails to your customers about seasonal sales, special discounts, and festival offers.
It is one of the most effective methods of increasing traffic to your website. You can send personalised emails to customers based on the products they purchase, informing them of special offers on similar products.
7.Reminders Regarding Abandoned Carts:
Sometimes customers abandon their purchases in the middle of a transaction or simply abandon their carts, whether it’s because the checkout process is too lengthy or for another reason. You can send them notifications reminding them of abandoned carts and transactions that have not been completed.
If they have registered as a member, you already have their email address, which allows you to send them notifications via email. Take note that your customer was sufficiently interested in your product to add it to their shopping cart. Your reminder may be the final push they require to complete the transaction.
8. Sophisticated SEO
According to studies, 46% of online shoppers conduct their initial research on a search engine, such as Google. When customers conduct a search for a specific product that you are selling, your website must appear among the top search results; otherwise, they will purchase from other retail sites, i.e. your competitors. Engage the services of a professional SEO agency to assist you in this endeavour.
They can assist you with increased accessibility and usability, sitemaps, link building, content optimization, robot.txt implementation, and keyword research and optimization, among other things. It will benefit your business greatly if you are able to climb to the top of Google’s rankings. Top-selling websites will attract additional customers and boost sales.
9. Descriptions, images, and videos of products
Assure that each item you sell has an engaging and informative product description. This will assist customers in making a more informed choice. Mention the products’ unique selling points. Avoid lengthy sentences and florid language. Maintain a concise, comprehensible, and factual tone. Make use of bullet points. They are simple to read.
Your customers will be unable to physically touch or see the products they are purchasing. They will make their decision based on the images you provide. Ensure that you upload high-quality images of your products from a variety of angles. Include zoomed-in shots of a product’s key features.
Engage the services of a professional product photographer to complete this task. While online visual merchandising is critical, it is also more challenging than in-store VM. If you’re selling electronics, it’ll help if you can include a brief demo video showing the product in action and explaining how it works.
10. Provide an ad-free environment
Do not use your website to promote other brands. It may earn you a few extra dollars in the short term, but it will prove detrimental in the long run. The majority of customers regard pop-ups as spam. Advertisements can be obnoxious and detract from your customer’s shopping experience. People may even stop visiting your website out of fear of being redirected to an insecure site or contracting a virus on their device.
11. Customer Service That Is Pleasant
Establish a customer service department for your business. Your customers may encounter difficulties with a variety of issues. At all times, customer service should be easily accessible. Maintain a variety of contact methods for your customers, such as phone, email, or live chat. Additionally, you can use chatbots to provide a personalized one-on-one experience for problem resolution.
If you’re hiring staff, ensure they’re adequately trained and competent to deal with customers and effectively resolve their issues or inquiries. Keep your customers informed. A friendly and efficient customer service team results in increased customer satisfaction, which is critical in an e-commerce business.
12. Analyses and Testing
Conduct A/B tests on a regular basis. This will assist you in determining the optimal conversion rate for your e-commerce website. Consider the customer’s perspective, not the seller’s. It will assist you in comprehending the situation and implementing necessary changes. Make no apprehensions about investing in tests and analytics. Adjust and re-adjust your strategy in response to the derived results in order to increase your sales and success rate. You can seek assistance from a woo commerce development agency in order to enhance your website.
13. Extend to Mobile Devices
Nowadays, the majority of people prefer to shop online via their smartphone devices. The numbers have increased significantly over the last few years and continue to do so. As a result, you must optimize your website to ensure that it functions properly on all mobile devices.
Mobile customers account for a sizable portion of the customer base. You can develop an application to help you compete more effectively. Customers want personalized experiences, which an app provides. It will increase sales and benefit your business.
14. Collaborate with Influential Individuals
Make the most of social media. The two most effective platforms for driving traffic to your website are Instagram and Pinterest. You can use Pinterest to share images of your products while directing customers to your website via links. You can work with influencers on social media to promote your website or products. Social media influencers are individuals who have a sizable following on social media.
For a certain amount of money or some free products, they can give you a shout-out on their social media page. It’s an effective strategy for converting website visitors to customers, as people look up to and trust these influencers.
Additionally, you can collaborate with a celebrity to promote your brand name. Simply ensure that the person you hire has some connection to the product or brand they are endorsing. Credibility is critical to the success of any business.
15. Customer Testimonials and Criticism
According to studies, approximately 90% of customers rely on reviews when making a purchase. After a customer makes a purchase on your website, send them a follow-up email asking them to rate the product and share any reviews they may have. Customers’ reviews should be prominently displayed on the product page. Make only positive remarks. Absence of negative comments will lead your customers to believe your site is untrustworthy. Take constructive criticism in stride. This will assist you in improving your products and, consequently, your sales.
Market conditions are constantly changing. Likewise, the customer’s mindset and shopping habits are important. Maintain a constant state of awareness and familiarity with emerging trends and technologies. Recognize your customer and work to provide a wholesome experience that will entice them to return. With the aforementioned tips, you can run a profitable ecommerce site with the help of expert shopify web development company. Contact today!