What Is eCommerce Conversion Rate?
Running an eCommerce store without meaning the conversions is like hitting a target in the dark. For those people who are new to the eCommerce industry, the conversion rate is an essential factor for any eCommerce business owner.
As it decides whether you will make a profit or not, paying enough attention to your conversion metrics is crucial. It is the tentative ratio of the customers who actually buy something or make a purchase on your eCommerce store. Suppose 100 people visit your eCommerce store and 5 people buy something out of those 100, your conversion rate would be 5% per 100 visitors.
5 Deciding Factors Of Conversion Rate
1. User Experience
Finding what your customers are looking for on your website and looking up your offers and content should be easy. Guests may leave your business if something interferes with your customer’s business, such as starting from one page and moving to the next. Check the page order and try to plan the root components you want to support.
2. Quality Customer Support
Not all services are completely error-free. Even mega-corporations like Google and Microsoft often fix bugs and issues in their systems to satisfy their customers. Similarly, a quality customer support system is essential if new customers want to turn back into your business.
The fact that they can help solve the problem is more than enough to convince them. Therefore, investing in 24/7 customer support can solve your prospect’s problems easily. Making it one of the most important factors in your conversion rate.
3. Loading Speed Of Your Store
How fast a page stacks content is important for any site, but it seems to be very depressing in the internet business. Assuming your page isn’t available in just a few seconds, you run the risk of losing guests or causing them pain. Find out how to distinguish and fix what might be recalling your website from posts on the insights page.
4. Targeted Content
Anyone who wants to buy something on the internet needs a meaningful article representation and all the meaningful subtle numbers. For example, data about article usage, special points about articles, what is an image story, installment payments, and promotion mechanisms.
Therefore, consider providing useful article pages and merging additional content: blog posts, video polling, tutorials, etc. tagged in your area of expertise.
5. Positive Reviews
Positive reviews are a great tool for customers to investigate items of interest, for e-commerce brands to talk to customers, and to understand the benefits and barriers of items.
Ongoing findings show that 10 out of 100 customers do not understand audits, but in reality, more than 16% read audits before purchase. You need to incorporate the audit into your site. We recommend that you include the audit in multiple ways.
How To Steadily Improve eCommerce Conversions?
The process of improving your conversion rates for eCommerce depends on a lot of factors. For instance, if you are one of the effective ways to boost your eCommerce conversions is by tracking your visitors. As you already know an eCommerce business widely depends on the online store.
Hence, using professional SEO tools like Raven SEO is recommended to track down your converting visitors and store performance. However, if you do not feel comfortable using Raven tools, there are a lot of raven tools alternatives available in the market which provide similar services.
Apart from using your store performance data, there are a lot of actionable tips that you can implement for increasing your conversion rate steadily. Let’s go through those tips one by one to help you better understand them.
- Keep split testing with new layouts and products to differentiate between what works for you.
- Optimize your online store navigation and performance to provide a hassle-free environment for the users.
- Check your store performance regularly to see which components need additional attention and improvements.
- Spend more time in researching the customer needs + market trends to deliver the best possible products/services with higher conversion possibilities.
- Try to utilize video content specially made for your products. As it can help customers better understand the key features of your products more easily.
Keeping your eCommerce business on the right track requires a lot of effort. Whether it is dealing with relevant problems or a new product launch, each action has an effect on your conversion rates somehow. Hence, managing everything beforehand facing a low conversion rate is crucial for your eCommerce store.
In conclusion, make sure you pay attention to the above-mentioned topics for maintaining a decent conversion rate and continue providing quality products/services to others. Feel free to ask questions below if you have any and don’t forget to share this useful info with others.