Impact of Artificial Intelligence And Machine Learning on Web Development

Jenny Watson November 1, 2021

1 48 5 minutes read

Artificial Intelligence And Machine Learning

It seems like some sci-fi novels have become a reality. We do not live in a human world now. In fact, we live in a world of robots and humans. We can do tasks automatically in a matter of seconds with the help of software or machinery, which we used to do manually for centuries. Now we can purchase several of our favorite items only with a few clicks on an eCommerce website instead of crossing the ocean. We communicate with chatbots instead of calling support asking for assistance. We ask Alexa, Google Assistant, or Siri for advice instead of calling our friend. Without a shadow of any doubt, innovative AI and ML algorithms have revolutionized the entire globe.

But what is this magical thing which is named artificial intelligence?

Basically, it is a branch of computer science that focuses on the creation of intelligent machines. Those intelligent machines mostly rely on natural language processing and machine learning. Such intelligent machines can learn from experiences and can carry out several complex tasks. However, you do notice very often and do not even realize that you cooperate with AI and ML. Plagiarism checkers, spam filters, Amazon, social networks, even ridesharing apps are examples of artificial intelligence. Why? Because all of them can learn, plan and solve problems.

Machine Learning As a Part of Artificial Intelligence

Artificial intelligence and machine learning are interconnected, but both are not synonyms of each other. How? Let’s find out.

Artificial intelligence (AI) is an intelligent machine that can accomplish several specific tasks in a human-like manner and effortlessly adapt to different situations. On the other hand, machine learning (ML) is a branch of artificial intelligence. It is an approach based on every artificial intelligence algorithm.

Let’s flick through the history of these revolutionary technologies. Arthur Samuel was the first one to coin the term “learning machine” back in 1959. He defined this term as the capability to learn without being explicitly programmed. The statement clearly depicts the main advantage of machine learning. You let the software learn from a large number of real-world interactions instead of writing innumerable lines of code, specific rules, and instructions.

Let’s have a look at some of the obvious examples to develop a better understanding of machine learning. Have you ever noticed how Facebook’s news feeds immediately track your preferences when you frequently like posts? The Facebook news feed learns from your every likes to show you the most relevant post based on your previous level of interest. Newsfeed adjusts straightforwardly as soon as the user stops following, commenting, and liking his friend’s posts.

That’s exactly how the machine learning and AI approach works in reality. These revolutionary algorithms literally train the web application and are getting smarter with the passage of time. Web platforms are improving every single day as they learn from users’ decisions without human interventions.

Why is AI Implementation Crucial in Web Development?

Here are a few reasons why artificial intelligence and machine learning are crucial in modern-day web applications.

Effective Marketing Strategy

AI/ML technologies are intelligent enough to predict what is in demand in the market. These robust technologies analyze customer behavior on the basis of which businesses can find out what most of the customers are planning to purchase, what type of products they like or dislike, etc. collection of such data helps highlight the pros and cons of the business’s online shop. It also helps businesses to identify what measures should be taken in order to increase sales and improve the conversion rate.

Personalized Store Experience

AI implementation and acquisition for the businesses of this tech-oriented world is crucial to engage more customers. It will make your customer feel that everything on your online store is created exactly according to these requirements. This will create a real shopping atmosphere and motivate visitors to make a purchase.

Customized User Experience

Businesses can better understand customer requirements with the incorporation of machine learning and artificial intelligence algorithms in their websites. AI-powered web applications help businesses gather customers’ preferences, areas of the region, and browsing history. That’s how businesses will be able to mold their website according to the customer requirements and provide a better customer experience by updating the website’s user interface.

Better Interaction

The new trend that significantly improves communication with customers is the acquisition of chatbots. meanwhile, Do not hesitate or think twice about implementing a chatbot if you want to increase the conversions of your business and bring your business from hype to mainstream.

Faster Search

Customers of this modern age are always in a hurry. They do not have time to wait, and they demand faster search results. currently, That is why voice-based searches are becoming popular over time. A million users use Cortana, Siri, Google assistant for only one reason – fast access to the information. Hence, businesses should incorporate voice-based search features on their websites or web applications to help their customers find what they need in a matter of seconds.

Conclusion

At the heart of it all, innovative AI and ML algorithms should be used frequently in web development for better results. Machine learning programs enabled with artificial intelligence helps to develop an excellent robust site that serves multiple purposes for a company and helps businesses gain traction with their users. Look around, the entire world is surrounded by successful examples and benefits of AI and ML. Considering that fact, businesses of this modern age should not think even twice before implementing AI/ML-powered technologies when it comes to web or mobile app development. Also, businesses should head towards top-notch and well-reputed software houses that know how to build intelligent applications based on machine learning and natural language processing.

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