Many people confuse building a brand identity with visuals. However, it is more than just visuals, for instance, design plays a huge role in building the right brand view among the users. By using specific colors, fonts, patterns, and common design principles you can achieve the desired brand identity in the market easily.
In this digital age, having an online presence is necessary and crucial for the success of your business. And when it comes to website design, the user interface/ user experience more commonly referred to as UI/UX is of monumental importance.
The role of UI/UX design in branding is very important. Whether you are running an ecommerce store, selling bouquets, or renting out a car, you need to turn your business name into a brand so that you can distinguish yourself from your competitors in the market. This process is called branding and it makes sure that your business doesn’t become lost in the crowd.
Now that we have discussed both UI/UX design and branding, it’s time to analyze how these complement each other. It turns out that the most effective way to brand your business is through a website since most people today like to shop online. So what is the role of UI/UX in Branding?
What is the Role of UI/UX in branding?
When we talk about a website, UI/UX and branding are tied to each other through customer experience. A beautiful and meaningful design will enhance the customer experience which in turn results in brand boost, meaning successful branding.
So the role of UI/UX in branding is simple. You just need to create a meaningful and better design that improves customer experience. But it is easier said than done.
The good customer experience you are going to create on a website needs to be connected to something visual, a logo, or a name. And this element needs to be consistently present throughout the website, otherwise, there will be no connection, and the customer will feel lost.
Think of Starbucks for a second, the first thing that comes to mind is the Siren logo. And this is not just a symbol. It is about the youthful, energetic, and passionate experience that the company associated with its products. This is a neat example of the relation between good UI/UX design and Branding.
But good UI/UX design doesn’t always mean good for branding. The moment the design of a website is too complicated or disturb customer experience, it will create a negative opinion in users mind.
Branding To UI/UX, Or UI/UX To Branding?
One of the basic questions that come to everyone’s mind is, whether it is branding to UI/UX or UI/UX to branding. Let’s solve this problem once and for all. The real question is all about what comes first. No, it is not complicated like the egg and chicken question.
When you are building a website. Which one are you going to think of first? Are you going to let the brand decide the UI or are you going to let the UI create your brand?
At the end of the day, brand image is created through various marketing techniques heavily relying on human psychology. All of these techniques promote the brand image together whether it is a product or a service. And this is done by creating a reputation among the users.
While we talk about the user interface, branding becomes an essential part of it. By doing proper research, competitor analysis, and knowing your audience, you can create valuable UI for your website. Your website design should reflect the needs and wants of your customers. If everything is on target, your business will become a brand soon.
In this case, UI actually supports the brand concept that is based on the data collected through market research, creating a smooth user experience and when branding is an integral part of the UI.
In both cases, however, you need to work on enhancing the user experience. This can be done by hiring UI/UX designing experts or by outsourcing your UI/UX branding to UI/UX agency. They have the expertise and valuable data to craft a beautiful user experience. This will not only save a lot of time on your part but will also serve as a cost-effective solution. There are a lot of UI/UX design companies that offer the best services to their clients. You can google them or use recommendations from your friends to find the best UI/UX design agency.
