Starting An iPhone Game Development Business

Game development is one of the most lucrative business ventures of this decade. This app niche is generating millions of dollars for their companies. Statista suggests that there were approximately 316,802 games on the App store during the 1st quarter of 2021.

From joysticks to mobile games and now cloud gaming, this industry is adding real economic value and not slowing down anytime soon. As far as iPhone game development is concerned, it is a viable business option for entrepreneurs. That’s because of lesser competition on the App store. Google Play has way more applications and it is more challenging to beat the competition. Also, iPhone users prioritize quality user interface and high-end user experience over price of an app.

Game Business Options in 2022

To become an entrepreneur in the gaming sector, you can opt for one or more of the following options:

  1. If you are a programmer, develop and launch an iPhone game independently.
  2. If you are a venture capitalist, hunt aspiring appreneurs with great iPhone game ideas. Listen to their pitches and invest on someone with a passion to grow the business.
  3. If you are a startup, come up with a game idea yourself and function as a game company. Create a small development team to bring idea to digital reality.
  4. If you already have a unique, captivating game idea, look for investors and capitalists. Pitch the storyline, game genre, its revenue potential, development approach and timelines. Seek funding and partner up with a business investor.
  5. If you are a non-techie and already have the budget for game development, look for a mid-size iPhone game development company and outsource your project. Pay them per milestone and manage your development progress remotely.

Top Game Genres and Niches for iPhone

  1. Puzzle games
  2. Real-time strategy, card and casino games
  3. Fighting, battle and shooting games
  4. Smooth running and challenge completion games
  5. Fantasy story games
  6. Sports and driving games
  7. Augmented Reality games
  8. Blockchain, NFT and play-to-earn games
  9. Personal fitness challenge games
  10. Educational and brain games

While these are broad genres, you’ll need to niche down your iPhone game based on the age of target audience and the overall game concept.


Game Development Process

Game development process is similar for Android and iPhone. However, it differs in a number of steps as compared to typical app development. As a game entrepreneur, it takes a lot of patience and professionalism to see it through the end, and battle-test it at every step to make it error-free. That’s because game development requires extensive story strategizing and brainstorming. It also needs exceptional designing and animation and strict testing and quality assurance.

Here’s a quick overview of game development process in iPhone

1. Discovery Stage

For games, the discovery stage includes maturing the idea. Business analysts conduct a thorough market research and competitor analysis.  The appreneurs, developers and BA perform the discovery step with major caution. They strive to avoid legal issues, copyright penalties and patent damages.

The team works together to create a development strategy. This includes the platform, monetization model, game genre, development marketing budget and milestones.

2. Concept formation

The concept formation stage includes basic characterization and story writing. game strategists decide challenges, rewards, and progress levels. They create characters, devise environments and connect all elements of game concept together.

3. Game Design and Sound

Once the game concept is ready, it’s time to bring it to visuals. Designers initially design main characters and game settings. Then add transitions, animations, movements and audio where required.

Once these game elements are ready, they move ahead to design the app’s screens via the wireframing tools. The user journey decides the game navigation.

4. Technical development

All mobile applications follow a 3-tier development approach. This includes back-end, front-end and API integration. Front-end in game development is slightly lengthier in other apps. That’s because you have to bind the high-fidelity graphics with the app’s client side. Then these are connected to the back-end. In the end, developers integrate APIs to simplify specific third-party features like payment and guest signups.

5. UX Testing and Quality Assurance

Testing is one major part of game development after design. iPhone users specially place high emphasis on the navigation and performance of the game. They are indeed ready to pay for user experience.

QA members identify errors in the code and comment on the loading time, sign up and sign in and progress of the game. They check whether the game crashes in intervals during playing or whether it bugs or hangs. After battle-testing and correcting errors, the development submits the source code to the client. Appreneurs then choose to beta test their games with real life players for feedback.

6. Launch

Launching has two sub-stages: app store optimization and App store approvals.

App store optimization includes writing titles and descriptions that contain industry relevant keywords. For example, if you are launching a football game, you’ll have to add keywords like football game, soccer, free football game. This way, you can push your listing up on the App store. Make sure to submit accurate information about the features and functions of the app.

App store approvals for iPhone apps can take anywhere between 2 weeks to 3 months. For reference, App store takes more time to approve than the Google Play store. To submit, appreneurs need an Apple Developer’s account that costs annual 99 USD.

Technology Stack for iPhone Game Development

Developers use the following game development tools during the process:

  1. Adobe XD – wireframes, prototypes and game designs
  2. Adobe After Effects – animations and game transitions
  3. Unity – 3D game development engine
  4. Corona SDK – 2D game development
  5. PhoneGap – games with high fidelity graphics

Hiring a Game Developer

Hiring a game developer is an integral part of your iPhone game development business. That’s because you can only turn your idea into a successful reality if you have the right human resource with you. To ensure this, start your search from an independent and trusted review website like Clutch. This will simplify your overall shortlisting process. Go to their search bar and type game developer for hire. With that, you can set filters like location, minimum project value, development platform, and languages. When hiring, strike the right balance between quality design and development, costs, portfolio and payment structures.

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