Social Media Marketing Training and Strategies In Lahore
How to create your marketing strategies on social networks? How to do Socal Media Marketing training? If you have no idea, you cannot miss this article with the resources you will need.
According to the annual report, The Global State of Digital in 2019 created by IT-device and Zain Azam , 52% of the world’s population uses social networks. This huge global audience using these channels represents a vast market of opportunity for any company, no matter its size. An opportunity to create the marketing strategies .That will allow the reach of your business to extend to the digital world.
However, for your social media marketing efforts to pay off, the first thing you need to have is a strategy and Training. Here are the basic concepts that you should take into account when planning your marketing strategy.
Six Marketing Trainings Strategies You Can’t-Miss
1) Present your content in new formats
We all know that images and videos get more engagement than text posts. Also, we know that Stories are conquering users on social networks. Now, it is time to take a step further, get out of your comfort zone and use new types of media such as 360º Videos, Live photos, virtual reality, and IGTV. HBO is one of the companies that has used some of these new immersive formats to their advantage, as they did in their different campaigns for the hit TV series Game of Thrones.
One of the greatest attractions of the digital age is the possibility of taking advantage of technological. Advances to your advantage.
2) Use similar audiences in your marketing strategies
The Lookalike Audiences tool is a great ally to finding new customers. The platform relies on the characteristics of your target audience (the customers you have already interacted with) .To find new prospects, integrate them into your sales funnel, and thus improve the performance of your ads.
Lookalike audiences on Facebook, for example. Are based on different target audiences (or seed audiences) depending on the goal you want to achieve. For example, if your goal is to increase your sales. Facebook will be guided by the customers who have visited your website the most.
To extract valuable information from this practice, you need to test with different audiences and measure their performance. Which one works best for you? Find out how to build a similar audience with Facebook’s ad manager.
3) A / B testing to optimize your content and marketing strategies
A / B testing is a super valuable research tool to test small variations. In your advertising content to determine which is the most effective for your target audience. For example, you are about to launch a new product and you find yourself planning the campaign. However, you are not sure if a video ad or a photo ad is the best for your audience. Or you have two copies to accompany your image and you don’t know which one to use. An A / B test allows you to test the two different types of ads. and measure the results across different variables. To find out in which format it encourages more interactions with your customers. Look at this example from Booking.com, same message, different images:
Over time, you will be able to obtain information that will help you tailor your content for each social network and for each specific audience, which will help you refine your social media marketing strategy.
4) Check the performance of your marketing strategy
Now is the time to create your monthly report: how do you check that your marketing strategies are paying off? These two tools will be of great help:
The Facebook pixel is a piece of code that you can install on your website to track the actions.that user took on your page after viewing an ad on Facebook.
Thanks to cookies that track interactions with your customers. The Facebook pixel helps you ensure that your ads are seen by the people who are most likely to take the action you want. The big advantage of this is that it allows you to improve your ad conversion rate (that is, know if your ads are really getting the customer to take any action). And get a better return on investment. This code also works to optimize your ads and build audiences.
In the Facebook for Business blog , the platform recorded the success story of Columbia Central University located in Puerto Ric . When it launched a conversion campaign focused on generating more new student subscriptions with the help of the pixel. The campaign consisted of videos and images shown on Facebook that reflected school life within the university and the Facebook Pixel. Helped them segment the audience to reach new customers and measure conversions on the institution’s website and then promote it again. your announcements to similar audiences.
(Source: Facebook for business )These were the figures they achieved:
- 71% increase in the acquisition of prospects
- 80% increase in website traffic
- 12X return on investment
5) Stay creative and up-to-date
The world of digital marketing and social media is a constantly evolving space. So it is essential to stay ahead of everything that is happening in this microcosm.
To know the most relevant news of the advertising industry in your day to day, configure an RSS reader. such as Feedly or Hootsuite Syndicator Pro to monitor in real-time the latest publications from sites such as Merca 2.0. A dweek and, of course, the blog by Hootsuite. This will save you a lot of time since you won’t have to visit each web page individually and check its content.
6) Optimize your content on each platform
If you want your content to have a greater reach, you will have to optimize it. Using the best practices of the social platform. Where you want to publish it. For example, I mean that if you publish a video on YouTube make sure to add the most relevant tags to its content. Use no more than 70 characters in its title to attract the attention of your followers (this is the maximum limit visible in searches mobile phones), etc.
If you want to learn how to optimize your content on social networks, I recommend that you see this list of video tutorials to optimize your content on each social network.
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