It’s not easy to create an app that customers like and approve in an app store with roughly two million apps available. To keep ahead of their competitors, businesses considering mobile apps for growth must confront stiff competition.
Choosing features for apps is a challenge for marketing strategists and business owners. It becomes difficult for them to determine which features are required for their apps, and as a result, they wind up adding an excessive number of features to the app.
But this isn’t the case. Adding too many features to your app can irritate customers and cause them to abandon it. In this tutorial, I’ll go over how to manage your app’s extra features.
Include features that address a problem.
Every successful app solves a specific problem. Why would customers download your software if it isn’t useful? It’s self-evident that users will gravitate toward an app if it can solve their problems and meet their wants. The majority of firms create apps to solve a problem or fulfil a specific purpose.
Whatever problem you’re having, there’s an app that can help you fix it. Whether you want to make an app like “Amazon” for online shopping, a social networking app like “Facebook” to keep in touch with friends, or an app like “Uber” to rent cabs for your trip, the app you want to design must solve a specific need.
Developers handle these issues by adding features to the programme that solve a specific problem in the most efficient, elegant, and user-friendly manner possible. So, if you’re debating whether or not to remove superfluous functionality from your app, keep in mind that the functions that are most important to your app should be prioritised.
Everything your app accomplishes must contribute to the overall business goal you’re attempting to achieve with it. The features of your app should be aligned with the problem that your app is attempting to tackle. For example, if you’re creating a tool for businesses and employees to connect remotely during the ongoing work-from-home trend, make sure your app has just enough functionality to compete with existing solutions but not too many to confuse your customers.
Mobile ordering and payments
When it comes to mobile ordering and payments, Starbucks, the world’s largest coffee business, has become a standard exemplar. Starbucks’ app now has a new function called ‘Mobile Order and Pay,’ which allows customers to place orders and skip the line by using the app.
Previously, consumers had to wait in huge lines to purchase drinks and refreshments. Customers may now buy online and pick up their drinks from the counter, thanks to a new feature in the app.
Users can also use Amazon’s Alexa to place orders at Starbucks. Ford automobiles have also been equipped with this capability. The iconic coffee chain has launched a mobile app that works similarly to Siri and allows consumers to place orders by chatting or speaking directly to the phone.
The final goal was to increase the app’s speed and convenience for users. As you can see, the app’s new features were created to serve a specific purpose and to address a user issue.
Make a list of your app’s most important features.
Let’s continue talking about how to handle your app’s extra features. You must carefully monitor and prioritise the vital elements of your app when it is in the development stage.
Choose features that are in keeping with the app’s goal. Concentrate on the most important features and things that provide value to your programme. Make sure that the features you choose are related to the app’s purpose. Ensure that the features you select are smooth and simple to use once the app is launched.
When your app features are optional, one technique to prioritise features is to divide your plans into two categories: ‘necessary’ and ‘desirable.’ The ‘vital’ features are the main features that serve the objective of your programme.
You can list the extra features you want to add to your app in the ‘desirable’ list of app features. You can make as large a list as you wish of these properties. The number of features from this list you want to include in your app is determined by the budget you’ve set for app development.
Moreover..
In the end, it’s up to you to make a decision based on your own analysis and judgement. Determine your target audience’s preferences and interests. After that, carefully and persistently put yourself in your consumers’ shoes, and incorporate those features into the app according to their preferences.
Here’s an example of a Netflix app that gives users a tailored experience. Netflix, with its great capabilities, nails it when it comes to producing a smooth user interface. Users will find the app to be very user-friendly.
Netflix currently boasts one of the world’s largest customer bases. Netflix’s user base continues to increase, with over 15 million subscribers and more individuals streaming than ever before.
Instead of looking for quantity, look for quality.
More information on what you need to do when you can find your app has more functionality here. Even after you’ve decided on the main aspects of your app, the problem of “additional” functionalities may persist.
Most entrepreneurs and business owners make the mistake of packing their app with too many features. This causes a lot of misunderstanding among users and makes it more difficult to utilise the programme. To provide a fantastic user experience, include basic and easy-to-use features in your app.
