Voice Assistants – why websites are learning to speak now
Whether “Hey Siri”, “Hello Magenta” or simply “Alexa”: More and more people speak to their voice assistants to control systems or to find answers. At the same time, companies and brands are asking themselves when and how they should position themselves for voice search. This innovation, unthinkable until recently, is also available on most videos from YouTube, the Google subsidiary. Or on the latest phones, which offers to automatically transcribe all audio recordings.
According to Statista, sales of smart speakers such as Google Home, Amazon Echo and Hallo Magenta totaled around 131 million devices worldwide in 2020. According to the forecast, this number is expected to rise to 206 million by 2025. Voice assistants not only spread via smartphones, but also tablets, PCs, TVs, cars or smart speakers. It will take a while before the artificial intelligence (AI) behind it can interact like a real human. But those who already deal with technology and topics such as voice SEO can benefit from the new search behavior.
Alexa, what do users want?
Voice search is popular among users because of its speed – users speak faster than they type – and the ability to conduct searches while doing other things. Accessibility is also important: people who have trouble entering text queries can use voice search instead. Voice commerce, in which the sales process is triggered or supported by voice, uses the connection of voice assistants to shopping platforms.
The e-commerce behemoth Amazon and its smart speaker Echo are probably the most well-known examples. The user can order or cancel items from the Amazon range by voice command, as well as track the delivery status, using the digital voice assistant Alexa. Domino’s also has a voice assistant called “Dom,” and since 2018, pizza can be ordered using Amazon’s Alexa.
All of this can be done from the convenience of your own home or while travelling. Local businesses can benefit from the latter because data such as opening hours is automatically sent to apps or search engines as part of location-based marketing.
OK Google, what should businesses do?
Many voice searches actually consist of “near me” questions like: where is the nearest pizza place? These local voice searches are particularly interesting for marketing professionals.
To be present in responses from Apple’s Siri or Amazon Alexa, brands should keep an eye on their Yelp reviews and TripAdvisor data. It is all the more important to keep the addresses, opening times and contact details on these portals up to date.
Since complete questions are often asked in a voice search, SEO plays an important role. The question to a digital assistant usually consists of sentences and not just a few keywords. Instead of typing in “India weather today”, one would rather ask: “How is the weather in India today?”
The goal is to use direct questions and answers to increase suitability for voice search. To do this, companies should adapt to the question style of their target group. According to a study by Backlinko, Google, for example, prefers short, precise answers to voice search queries. The typical search result is 29 words. Dividing content into sections is another best practice as well as precise (sub) headings.
Hello Magenta, what will the future be like?
The future isn’t going to wait for you. There are already VR applications that allow you to control your desktop or browser with your voice. Data protection should be discussed. As it should be with all data-driven technologies. In the case of Telekom, for example, the smart speaker is only turned on after “Hello Magenta” is said to it.
Customer confidence in voice search technology can only be increased in the long run. If voice search providers place a high priority on application and data security, as in this case.
The following rules apply in general: Voice-controlled search queries are typically longer, more natural-sounding, and local in nature.
The already high competition for the best search engine ranking will intensify. Because the voice search differs in another point from the text search query: Instead of many results, only one hit is returned. It will therefore be crucial for the success of websites to offer optimized content.
Through the Google Assistant in India they are very curious to know How will be the weather Tomorrow? They are being regularly searched for this “Kal Ka Mausam Kaisa Rahega” ?. There is a website in India called Royal How who wrote a post for the correct answer to the user’s questions. If you know Hindi language then you can visit by clicking on the link.