Why Should You Go For Personal Branding For Your Indian Business?
A Perfect Personal Branding Can Make A Huge Difference in Your Position – Digital Berge .
If you are an entrepreneur trying to carve out your niche in the competitive Indian market. You are probably aware of personal branding. You may be wondering if personal branding has much to offer to non-celebrities like yourself.
After reading this article you will have many reasons to believe that personal branding services are indeed something you can tap into to make your presence felt.
At the very beginning you need to know that personal branding is not about beating your own drum. It is not about giving people false ideas but about conveying exactly what kind of value you have to offer them.
A genuine personal brand upholds the characteristics that set you apart from the other players in the game:
Trust and credibility:
The reason why a person’s reputation is so important is that it builds trust and credibility, which are vital in giving you an edge over your peers. People tend to shy away from brands they do not trust unless they don’t have a choice. With a genuine brand and online reputation management services in India you become one of the first choices in the minds of your potential customer.
Projecting your ‘Real’ self:
Be it print or social media, audiences love people who are for real and do not indulge in superfluous sales talk. So when creating a personal brand with help of Best SEO Company in India you should ensure that it represents your true self. It is your personal brand and not the products and services that you offer that make a lasting impression in the audience’s mind. If you look at the personal brand statements of people, like Bill Gates and Bill Clinton, you will find that they have made attempts to reach the hearts of their audiences through frank statements about their activities.
Increasing audience perceived value
When the audience sees you as a major player in your field, it increases your value in their eyes. The response of people to brands is emotional. Thus creating a renowned brand and name in your industry the best Personal Branding Companies in India makes it possible for you to offer your services at premium rates. Famous Indian women, like Ekta Kapoor, Ritu Beri and Shahnaz Hussain, have leveraged the principles of personal branding to become household names and build successful businesses.
Stand out in the competition
By projecting your unique personality and offerings, you demonstrate that you are a cut above the rest. Justin Beiber is a prime example of what creating a successful personal brand can do to you. With sharp marketing skills and efficient people in his organization, he has risen to the top of the social media empire. Instead of just “posting and ditching” like some political figures, Justin engages in daily conversation with his audience. Taking a tip from Justin, you can showcase your expertise and demonstrate your plus points to set yourself apart in the competition.
There is another way in which your personal brand can give you an advantage. Google’s search algorithm receives a strong ranking signal from branded searches. So if your website gets more traffic from branded searches, it will be treated more favorably by the algorithm.
Better control over your image and reputation
You need to understand who controls your image and reputation. Is the media or random commenter in control, or is it you in the driver’s seat? Your reputation is actually your personal brand itself.
When you assume control over your own image and brand. You are better poised to handle attacks on your reputation and deal with discouraging comments made about you. A simple rule of thumb states that you should not post anything on your public profiles. That would make to recoil if you saw it in the headlines the next day.